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Search results for “OTA Insight”
Understanding TripAdvisor’s product creation flow
05/16/2016
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9:23:55 AM
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The global hotel distribution landscape is in the middle of yet another intriguing phase. The likes of TripAdvisor and Google are to refine their offerings on an ongoing basis. Known for their dexterity, such entities have the power to build a stronger brand affiliation via their product and technology expertise, holding on to the massive traffic with valuable propositions.
Five tech metrics for hotel distribution that shouldn’t be overlooked
04/18/2016
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3:42:59 PM
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It’s widely understood that hotel distribution is technology-intensive. Decision makers need data translated into actionable insights and identify unnecessary operational blockages or business revenue leakages.
Hotels and OTAs race to revamp their loyalty programs to boost bookings
04/07/2016
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7:38:51 PM
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Loyalty programs had been a somewhat neglected weapon in the marketing arsenals of both hotels and online travel agencies until recent months and major hotel chains have been adjusting their loyalty strategies to support the campaigns.
Study: Insights into travel purchase journey attribution
03/10/2016
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5:26:36 PM
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Expedia Media Solutions partners with Millward Brown Digital to conduct a deep dive into the roles various travel sites play throughout each stage of the consumer path to purchase.
Setting up an e-commerce brand in China – it’s about prioritizing investments
03/14/2016
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10:16:20 PM
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There is no magic bullet to succeed in China. An insight into how Thailand-based ONYX Hospitality Group is looking at apt mix of brand building and performance advertising.
Switchfly’s executive VP Named as Chairperson of Digital Travel Summit APAC
04/01/2016
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11:20:17 AM
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World Business Research named Switchfly’s Executive Vice President Diego Dugatkin as chairperson of the Digital Travel Summit APAC.
Mark your calendar for 2016 TravelDaily Events
03/29/2016
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3:33:27 PM
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In 2015, TravelDaily has been on the go too, having launched HMC, CADC, TDC and other events. Now take a look at the calendar for upcoming events in the new year!
Digital tips for destination marketers targeting Chinese outbound travelers
03/11/2016
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10:17:40 PM
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Despite the noise surrounding the volumes, less than 5% of the adult population have a passport in China.
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